March 20th:

9:30AM – Arrival & Welcome

9:45AM – Ontario's Southwest Regional Update/Industry updates

10:15AM – Keynote Speaker - David Coletto

11:15AM – Break

11:30AM – Concurrent Sessions

  1. Live Stream Like a Pro 2.0 - Melissa Schenk
    • Still wanting to master live streaming? Ever wish you’d been one of the early adopters on Youtube, Facebook, or Instagram? LIVE STREAM is your 2nd Chance! – Melissa Schenk picks up where she left off in last year’s session. You previously explored with her last year why live video matters for business. This time she will dive straight into a HOW TO LIVE STREAM step by step Workshop going LIVE in the Workshop Location – YOU WILL be up and running by the end of her session, perhaps even during!  Make a name for yourself online. GET STARTED NOW! Regardless of budget, you can produce live videos that engage your audience and help you stand out from the competition. Learn how to livestream on your cell phone using some of the latest technology and try out the MEVO LiveStream Camera. LIVE right for you? Join Melissa Schenk and find out!

  2. New Kids on the Block - (Panel)
    • Hear from some of our cool new start-ups in Ontario’s Southwest!  Learn about what they’re doing different and get inspired. 

  3. Bring in Visitors by Getting Creative at Street Level! - Leslie Fournier
    • Public spaces have huge potential to draw in visitors and get them buzzing about what they see.Hear how the Street Alive program completely transformed a community to become a must visit destination for public art and creative tourism. Learn how to add high impact creative elements to your community - at any budget!

12:30PM – 4:30pm – Offsite Learning Tours (includes boxed lunch on bus)

4:30PM – Back at Hotel

5:15PM – Buses depart hotel for Cocktail Reception

5:30PM – 8:00pm: Offsite Cocktail Reception

8:00PM – 10:00PM -“Warm Up” at the hotel

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March 21st:

7:30AM – 8:30AM – Breakfast

9AM – Plenary Speaker - Celes Davar

10AM – Break

10:30AM – Concurrent sessions

  1. Who You Are Online Matters! - (Panel)
    • Join us to learn what you need to know to make sure your online reputation is squeaky clean.  Learn about different platforms and how others are having fun engaging with their customers online.
  2. Festivals & Events: Getting Creative - (Panel)
    • Learn from leaders about sustainability, growing attendance, and how to leverage new partnerships!

  3. Here We Grow! Managing Growth & Expansion - (Panel)
    • Get inspired from others and learn how tourism operators continue to grow and where they see new opportunities in the tourism industry. 

11:30AM – 1:30PM – Lunch & Innovation Awards

1:30PM – Concurrent sessions

  1. If it’s not on Instagram, did it even happen? - Gregg McLachlan

    • It’s getting tougher to share business posts, and having people create your content is much more effective.  Learn how to do this and what it means to create “Instagramable moments” for your visitors. 

  2. Experiential Tourism Development: Continued - Celes Davar

    • Let’s keep this conversation going!  We know travellers are looking for unique experiences that connect them to their destination and are willing to pay for it.   This is part two of our experiential tourism development.  You’ve already heard from keynote speaker Celes Davar about what experiential tourism is and why it’s important.  This session gets into the details behind how you create an experience.

  3. All aboard the Zing Train! (Zing Train)

    • Those who travelled to Michigan on the Learning Tour will remember our stop at Zing Train!  Due to popular demand, we are bringing them to Leamington to talk all things customer service!  Learn best practices behind Zingerman’s unique approach to business. 

2:30PM – Break

3:00PM – Plenary Speaker - Jason Hall

4:00PM – Closing remarks

4:30PM – Safe travels home