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David Coletto

KEYNOTE SPEAKER

David Coletto is a Marketing Research leader and an expert on Millennials. Coletto delivers strategic advice and research design expertise to many of Canada’s foremost corporations, advocacy groups, and political leaders.

Click here to read his full bio.

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Oliver Martin

PLENARY SESSION SPEAKER

A destination development strategist with 18+ years of experience working with leadership teams, Oliver is an expert in the design of quantitative research to identify innovations in destination and brand strategy. Over his career, Oliver has worked with over 50 tourism boards around the world to develop sustainable growth plans and measure impact.

Click here to read his full bio.

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Mary Tulle

CLOSING KEYNOTE SPEAKER

A national leader in the tourism industry, Mary Tulle was the CEO of Destination Cape Breton Association (DCBA) for nine year prior to returning to her consulting business in January 2019. In her CEO role, Mary grew DCBA from a staff of two and an annual budget of 340K to a team of 11 with an annual budget of 2.5M. Cape Breton’s recent national and international travel awards and accolades are a testament to Mary’s business savvy and her ability to mobilize stakeholders at all levels, to build a strong and healthy economy, through the flourishing tourism industry.

Click here to read the full bio.

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Celes Davar

CONCURRENT SESSION SPEAKER

Invite travellers to your destination to do more! Learn what experiential travel is and why it’s a rapidly growing sector in Canada’s tourism industry. Get practical information on how developing new experiences can extend your season and add new opportunities for revenue generation all year long. Get inspired with case studies from across the Country.